Our speaker, Peter Engstrom, will help you develop an effective marketing strategy with which to compete with advantage, and more profitably, in your target market.
You will learn:
- What is a “marketing strategy.”
- What are the key elements of an effective marketing strategy.
- How do identify and define each of these elements for your business.
- Importance and power of “differentiation.”
Our Presenter Peter Engstrom is the founder and former COO of Schmersal USA and Steute Meditech, Inc. He has been helping small and medium-size industrial firms increase their marketing effectiveness and grow sales since 1981.Other clients have included Eaton, Opcon, Electrovert, Unimax Switch, and Panasonic. He also serves as an Adjunct Professor at Sacred Heart’s College of Business, and as a SCORE volunteer presents Marketing Strategy module of its Simple Steps program and a workshop on Branding.
Webinar will be conducted via Zoom. Visit their website here to find the appropriate download instructions and download link for your device.