In today's digital world small businesses can use effective digital marketing to strengthen their brand and grow their revenue stream. This webinar will cover how to use online tools for sales promotion, increasing customer loyalty, and determining customer shopping habits and behavior.
You will learn:
- How to market in a virtual world.
- How to determine how much you should spend on an effective marketing plan.
- Which digital marketing products are for lead generation and which are for branding
Presenter: Suzanne Stillwell is a marketing leader with demonstrated capabilities in shaping strategy, developing new businesses, innovation and top line sales growth in Fortune 500 companies. She has gained over 20 years of highly successful marketing and direct sales experience in apparel and consumer products. Past experience includes working as a Senior Marketing Manager for Hanes Apparel and Sara Lee Corporation. Currently she is Managing Director for Jade Marketing Solutions located in Greenwich CT.
Presenter: Christa Magistrale is a peak performing senior strategic marketing strategist with valued experience across digital analysis, project management, and business development. She collaborates with clients with a creative mindset to develop strategic marketing campaigns that strengthen company growth and drive profitability. She is currently Senior Digital Account Executive at Hearst Media.
Webinar will be conducted via Zoom. Visit their website here to find the appropriate download instructions and download link for your device.