Direct mail can be a highly effective marketing tool. This webinar will take a deep dive into all there is to know about direct mail, including design, production and postage discounts. It will then cover techniques for integrating direct mail programs with digital technologies for to achieve even greater marketing impact.
Attendees will learn:
- Why they should be using direct mail
- How to best design and implement direct mail
- How to maximize postage discounts
- About opportunities to integrate direct mail and digital marketing
Prior to the Webinar:
- Think about how your business might benefit from the use of direct mail
- Are there reasons why your business is not using direct mail?
Our Presenter Erica Switzer is the Chief Revenue Officer of DirectMail2.0, a direct mail technology platform that couples traditional marketing with cutting edge online marketing. Erica has been in the Direct Marketing industry for over 17 and has helped thousands of clients implement effective marketing strategies. She is a seasoned speaker having been a keynote for many industry related conferences and events such as AIM, National Postal Forum, MarketEdge, MailCom, PostalVision2020, Girls Who Print and others.
Webinar will be conducted via Zoom. Visit their website here to find the appropriate download instructions and download link for your device.