Search Engine Optimization (SEO) is a mandatory marketing tactic if you want your website to be found through search engines like Google. The world of SEO is complex and ever-changing, but even a small amount of SEO knowledge can make a big difference. This webinar will cover proven best practices to help you drive targeted traffic to your website.
You will learn about:
- A basic understanding of Search Engine Optimization and how it works
- On-page and off-page components
- Keyword management: keyword analysis, competitor analysis
- How to use Google Trends, Google Analytics and Google Search Console
- The importance of setting Google My Business listing
Our Presenter Nalini Goolsarran, founder of EdgeSpace Marketing, is passionate about transforming business practices and streamlining communications. She has a BS in Computer Information Systems and experience in IT, Project Management and Communications. Before becoming an entrepreneur, she was an Associate COO for a division of a global financial institution. She believes in the strength of her community, she regularly volunteers for organizations and causes that empower the next generation.
Webinar will be conducted via Zoom. Visit their website here to find the appropriate download instructions and download link for your device.