This workshop will show you how to create truly new and innovative product, service and promotional ideas to grow your business, even in challenging times. Proven idea generation and market research techniques and tools, based on learnings from over 200 successful innovation projects will be shared, along with real-world success stories.
You will learn:
- Why brainstorming, and suggestion boxes don’t work… and what to use instead
- The four different types of idea generation techniques, and when and how to apply them
- How to research and leverage new trends for generating new product and company pivot strategies
- Three easy to learn and apply idea-generation techniques to improve new product development ideas and sales strategies
Our Presenter Bryan W. Mattimore is Cofounder and “Chief Idea Guy” of Growth Engine, a twenty-year old innovation agency based in Westport. In his career, Bryan has managed over two hundred successful innovation projects, leading to over $3 billion in sales for Fortune 100 companies. Bryan’s books on ideation process include Idea Stormers, How to Lead and Inspire Creative Breakthroughs and 21 Days to a Big Idea. A cum laude graduate of Dartmouth, he is also an innovation and marketing instructor for Caltech.
Webinar will be conducted via Zoom. Visit their website here to find the appropriate download instructions and download link for your device.