The Attention Merchants

The Attention Merchants by Tim Wu has aptly subtitled The Epic Scramble to Get Inside Our Heads. The author cleverly turns our addiction to the diversions of information economy inside out by illustrating the impact of the constant assault on our attention. He starts with a history of “harvesting human attention”, beginning long ago with the first penny newspapers to take advertising. This is an important look at the price we pay for access to information--sacrificing extraordinary amounts of time to the titular attention merchants.